New logo, new design on all platforms
As of today, Luxembourg’s leading media brand is unveiling a fresh, modern design.
The multi-coloured RTL logo serves as the key visual for RTL Luxembourg, where it is presented in three shades of red. The RTL brand identity, launched in 2021, is designed to strengthen RTL as Europe’s leading entertainment brand, with a harmonised appearance in all countries. The focus is on one unified RTL brand that stands for entertainment and independent journalism, as well as inspiration, energy, and attitude.
The revitalised design extends to all RTL media in Luxembourg, including updated television studios, graphics, and on-air-designs, in alignment with the new brand identity. Developed in partnership with the esteemed French agency Gédéon over the past nine months, the contemporary design emphasises showcasing content, news, “de Magazin,” sports, and culture.
RTL's websites and apps, including the streaming platform RTL Play, now feature a user-centric design with a clear and concise structure, making it easier for users to find specific content quickly. Social media channels have also been updated to reflect the new brand concept, providing a cleaner and more accessible look. Moreover, the digital design of RTL Luxembourg extends to digital radio, offering a mix of news, service information, and live streams directly from the radio studios.
Over the past decade, the RTL 5minutes platform has emerged as the second most influential French-speaking media outlet in Luxembourg. To further strengthen its position and showcase the diversity of RTL's French-speaking content, the platform has not only undergone a redesign but also adopted a new name: RTL Infos.
The English-speaking platform, RTL Today, now sports a similar, streamlined design to RTL.lu and RTL Infos. Together, Today Radio and RTL Today serve as the premier media outlets for Luxembourg's English-speaking community. The refreshed design aims to make it even easier for this community to access content relevant and engaging to them.
The new brand identity is supported by a comprehensive 360-degree communication campaign, highlighting RTL's core values of proximity, credibility, uniqueness, empathy, and professionalism. Catering to Luxembourg's multilingual audience, the campaign features the slogans "All Moment RTL", "Every moment RTL", and "Les moments RTL". Running until the end of May, the campaign will be showcased across RTL channels, bus and tram networks, cinemas, and digital platforms.
